Showing posts with label Fun. Show all posts
Showing posts with label Fun. Show all posts

Friday, 29 March 2013

3D Street Art

3D Street Art has been around since the 16th century. Originally created by Italian Renaissance Madonarro's and Trompe l'eil painters from France, it has continued to be highly popular and it's magic has been captured by Wiley Admen in the twenty first century.

3D Street Art creates a 3D effect from a 2D picture when viewed through the lens of a camera. It's an exceptionally difficult type of art and only perfected today by a handful of artists including Julian Beever, Edgar Muller and the team of artists at Street Advertising Services in the UK. It's created by painting an object close to the lens compact and squashed and and objects far away are painted in a stretched out way, the effect is a trick on the eye and a mind blowing illusion of 3D depth. Over the last few years Ad Agencies have turned to the 3D pavement artists to create highly effective advertising and PR campaigns.

So how does it work and why is it so effective?

3D Street Art in Advertising works so brilliantly in two words: entertain and inform. Isn't that what the best adverts do? Entertain and inform and that's what 3D pavement art is so good at. When a consumer sees a piece of 3D street art, they recognise the image and shape etc of the content but it's only when they are advised to look through the lens of their mobile phone camera that the magic happens. There is always an 'aha' moment that the picture jumps into 3d in their eyes, which is what makes it so entertaining. The next stage in the process is the consumer asking, 'how does it work and what's this for?'. That's the opportunity for brand ambassadors to explain the 3d process and inform them of the brand's message.












OK so 3D street art works great in an experiential campaign or live event, what are the other benefits?

Not only is the consumer entertained and informed by the artwork, the next step is to interact with the picture. Encouraged by the artist and brand ambassadors, they walk on to the picture and have their photo taken with it. The photo is taken on the consumer's mobile phone and the photo is then uploaded to Facebook, Twitter and Flickr to show their friends and family. The result? Start of a viral campaign.

Tuesday, 19 February 2013

Funny baby

Summer is one of the best times to take photos and capture memories of your baby.

Babies experience a number of new things and tastes during their first summer and these moments are well worth the effort of creating a scrapbook.

In the months before your baby's first summer, make plans to take a lot of pictures and keep a calendar or notebook handy to write down special occasions and amusing events.

Some great ideas for a scrapbook revolving around your baby's first summer include photos of swimming or outdoor play, interaction between baby and siblings or pets, and pictures of facial expressions while eating a first snow cone or ice cream. Babies have a wonderful time throwing balls and chasing after the family pet.

Keep your camera within easy reach and make sure to bend over when taking photos so that you are on the same level as your baby.

Some of the best pictures to include in your summer with baby scrapbook are those that are taken while your child is unaware of your presence. Water toys and sprinklers are great fun for baby and the photos you can capture will make outstanding and funny additions to your scrapbook.

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Family picnics and reunions are also great times to snap photos of your baby. Relatives and other children playing with your baby make great memories that can be preserved in your scrapbook.

Your baby's first summer is a magical time that should be remembered throughout the years. Keep your camera and notebook handy so you will have plenty of material to include in your scrapbook.