Funny Illusion

Funny thing about life, it's not all the same. Take for instance the experience of a flower as it grows in a sunny backyard and the experience of tube worm as it lives on the bottom of the open sea at depths where light cannot penetrate. The flower needs chlorophyl and sunlight to grow, yet the tube worm living needs none of that and grows quite nicely on chemicals emitted from volcanic emissions found along the perpetually dark ocean floor in areas of tectonic disturbances. There are unlimited kinds of life on earth, under the oceans and even thousands of feet underground in mines.

The point being that life is hard to describe since it will proliferate wherever it can find the necessary ingredients to get a foothold and support its development. With that in mind, and with the vast range of what would seem to be hostile yet life bearing conditions available on earth alone, it seems rather ludicrous to imagine that earth inhabitants could be so nearsighted to think that they are the only inhabitants of a universe as diverse as it seems to be.

But what is life really, what force causes a a seed, an egg or a fetus of any species to bloom from non-life into the stuff of living matter? It seems obvious that man only emerged on the planet quite recently, a very long time after the first life burst forth on a newly formed earth so man is the newcomer in the vast tapestry of earthly life. Evolution speaks to the wide diversity within species, but it does not account for the advent of modern man. There were various experiments along the way, some that took and some that did not.

Modern man was not the only version of man that gave it a try, and you have archeological evidence of some of the earlier versions of man, man/monkey, monkey/man and so forth that did not make it, so to speak. Modern man did not evolve from the chimpanzee as is supposed, but was the unique species of man that survived because it adapted so well to earthly conditions.

Life emerged on earth because earth was the ideal proving ground for a certain type of life envisioned by the entities/souls that sought that particular kind of specialization in a physical environment, a unique experiment since it required creating a world of something out of nothing, quite a feat when you think about it. In the beginning there was nothing except for prime energy that slowly, and I do mean very slowly, began to become aware of itself and as it looked around, found no other than itself. What happened here was an emergence of objective from subjective.

Energy, all energy, is conscious, but at first this consciousness was generalized, meaning it did not recognize itself as an identity, but as a force. The awakening represents the struggle of All That Is to know itself as an identity, and with that recognition came the insatiable desire to create. All That Is realized that it could only fully recognize itself as identity through its creations, and through these independent creations, other energy created identities could look back on themselves and say "I Am", and through this affirmation know itself as individual identity.

3D Street Art

3D Street Art has been around since the 16th century. Originally created by Italian Renaissance Madonarro's and Trompe l'eil painters from France, it has continued to be highly popular and it's magic has been captured by Wiley Admen in the twenty first century.

3D Street Art creates a 3D effect from a 2D picture when viewed through the lens of a camera. It's an exceptionally difficult type of art and only perfected today by a handful of artists including Julian Beever, Edgar Muller and the team of artists at Street Advertising Services in the UK. It's created by painting an object close to the lens compact and squashed and and objects far away are painted in a stretched out way, the effect is a trick on the eye and a mind blowing illusion of 3D depth. Over the last few years Ad Agencies have turned to the 3D pavement artists to create highly effective advertising and PR campaigns.

So how does it work and why is it so effective?

3D Street Art in Advertising works so brilliantly in two words: entertain and inform. Isn't that what the best adverts do? Entertain and inform and that's what 3D pavement art is so good at. When a consumer sees a piece of 3D street art, they recognise the image and shape etc of the content but it's only when they are advised to look through the lens of their mobile phone camera that the magic happens. There is always an 'aha' moment that the picture jumps into 3d in their eyes, which is what makes it so entertaining. The next stage in the process is the consumer asking, 'how does it work and what's this for?'. That's the opportunity for brand ambassadors to explain the 3d process and inform them of the brand's message.

OK so 3D street art works great in an experiential campaign or live event, what are the other benefits?

Not only is the consumer entertained and informed by the artwork, the next step is to interact with the picture. Encouraged by the artist and brand ambassadors, they walk on to the picture and have their photo taken with it. The photo is taken on the consumer's mobile phone and the photo is then uploaded to Facebook, Twitter and Flickr to show their friends and family. The result? Start of a viral campaign.